All data were provided by the universities.

VCU

Hits to the vcu.edu main home page

March 27, 2010: 3 million

March 27, 2011: 11.2 million (the day VCU made it to the Final Four)

Number 1 trending topic in Google Trends that day

2.4 million VCU Facebook post views

Added over 3,300 new fans to the VCU Facebook

VCU Twitter tripled its followers

Giving

Athletics giving up 376%

Overall giving up 46%

Requests from 25 new cities to add alumni chapters

Merchandising 

Retail locations selling VCU merchandise: 66, compared to 29 last year

Bookstore web transactions: 10,000, compared to 280 last year

Number of customers through bookstore registers: 25,000, compared to 7,000 last year

More than 50,000 t-shirts sold

More VCU merchandise sold over the two week Final Four period than the entire previous year (2010)

Almost 450 items infringing upon VCU’s trademarks found

Admissions

Undergraduate applications at 15,102 so far, compared to last year’s tally of 13,364.

University of Richmond

Page views

Total external site visits, March 2010: 160,003

Total external site visits, March 2011: 227,537 (+42%)

Total external site visits, March 13-26, 2010 75,692

Total external site visits, March 13-26, 2011 (A-10 final game through Sweet 16), 114,873 (+52%)

Admisions

Admission site usage stats, March 13-26, 2011 (compared to same span in 2010)

Application pages: +61%

Campus visit pages: +34%

Student profile pages (answers “Do I qualify for admission?” questions): +41%

Information for admitted students pages: +55%