Learning Center

Ask Doug and Polly: Developing a marketing plan that works

Doug and Polly When it comes to marketing, where should you start? Our small-business consultants tackle this critical question.

Succession plans: Protecting an owner-dependent business

If your business is intended to be retired when you retire, you need plans in place to protect the business and your family against death or disability. Part two of our series on business succession plans and exit strategies takes a look at how you can do that. This one should be of particular interest to specialty service providers like doctors and lawyers.

Ask Doug and Polly: Firing a customer

What do you do when a customer simply can't be satisfied? While it's tempting to throw them out the door, our small-business consultants say you need to follow certain steps before "firing" a bad customer.

Why your business needs a good exit strategy to thrive, survive

Building an exit strategy for your business might seem like one of those things you can take care of next week, next month or next year. But every business owner needs an exit plan soon, because, whether it's by design, disability or death, every business owner will some day exit the business.

Ask Doug and Polly: Expanding a food truck business

A successful food truck business is looking to expand. The owner turned to our small-business consultants for advice. Check out what they said, then submit your own question.

How executives are harnessing social media to help their businesses

The appeal of social media marketing was immediately evident to certain companies -- think retailers, entertainers and other groups where fan and customer interaction is a key to success. Now McKinsey & Company has taken a look at how other companies and their executives, especially those removed from the marketing duties, are using these platforms. It's an interesting read, so don't miss it.

Ask Doug and Polly: Should small businesses offer paternity leave?

When businesses are looking to determine if paternity leave is a good idea, it's helpful to weigh the costs and figure out what employees value most.

Selling you on Facebook

Those Facebook apps are doing more than making your life easier. They're also vacuuming up every possible bit of personal information and selling it to other companies.

Ask Doug and Polly: Managing cash flow

Our weekly series looks today at how businesses can survive a cash crunch. Don't forget to submit your question!

Would you fire someone for blogging about your job offer?

A reporter announces he's gotten his dream job on his blog only to have the company rescind the offer in response. Who's in the wrong?

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